An owner – franchisee association was formed in June 1997 by owners of Sheraton and Four Points by Sheraton hotels in North America. In January 2006, the Board of Directors approved a motion to expand the brands represented by ASFONA to ALL brands in the Starwood Hotels and Resorts portfolio in North America. Although many of the business issues prevailing today are different from those at that association’s inception, the importance of ASFONA’s role in providing active owner and franchisee participation is as important as ever.
The goal of the ASFONA Board of Directors is to develop an effective line of communication between Starwood and its owners together with owners representatives and franchisees.
An effective line of communication is also Starwood’s opportunity to seek the council and opinion of the franchise and ownership community prior to the implementation of new policy and standard operating procedures that can dramatically influence the owners businesses and the cost of doing business.
We invite ACTIVE participation of all Starwood franchisees, owners and hotel management company representatives as we work together to strengthen Starwoods brands and additionally, by working with Starwoods management to exchange business ideas and best business practices.
ASFONA is an organization comprising Sheraton, Four Points by Sheraton, St Regis, The Luxury Collection, Le Meridien, W Hotels, Westin Element and Aloft owners and owners’ representatives. The Association’s mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member’s businesses.
Together with Starwood, our goal is to ensure that the brands are positioned as leaders in the industry, that they deliver the highest possible customer satisfaction levels and the desired return on investment to their owners.
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